At Dance Place, I helped turn digital communications into a measurable growth engine. Using stronger storytelling, audience data, and a more intentional content strategy, I grew Facebook engagement by 92%, Instagram followers by 75%, and helped drive engagement growth as high as 150%. Along the way, I produced 100+ creative assets and helped shape the organization’s broader digital strategy.
3,986 Followers
75%
6,976 Followers
follower increase
7-10%
engagement rate
community &
cultural moment
110 Likes
This post was released during a pivotal visibility moment within the organization's history, during a popular trend to create a sense of community and commonality, while also taking a bit of tongue-in-cheek accountability about the large organizational change that was affecting the community.
rebrand &
audience posting
voice &
trend strategy
130 Likes
During a very pivotal rebrand after the previous post, I was tasked with creating a very different and modern design shift for Dance Place. Using trends at the time that were on track for the following 2 years, we created a forward-facing brand that aligned with the Gen-Z and artist crowd we were looking to attract.
510 Likes
One of my first posts while working the job; we posted this during the pandemic as a fun way to create community as well as hop on a trend to show modernity. Previous to this post, the Dance Place brand was rarely this humorous; however, this created a brand shift that allowed us to do this many other times.